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Overview These AMPscript functions provide a means for interacting with the Marketing Cloud SOAP API in the context of a microsite page, CloudPage or MobileConnect SMS message. While they are more verbose than the regular AMPscript functions, these API functions do provide some additional granularity of interaction with the platform. It is. With Google making secure sites using SSL a standard and punishing insecure sites with their Chrome browser, it is ever increasingly more important to make sure that you install an SSL certificate to your CloudPage URLs/landing pages/microsites and images hosted in Marketing Cloud. AMPscript has been designed with these challenges in mind. It’s an extensive scripting language for Salesforce Marketing Cloud that enables highly sophisticated personalization, while also integrating with CRM platforms and external data sources.

If the custom preference center in your integrated Marketing Cloud account needs to update Salesforce object attributes, you’re probably acquainted with the UpdateSingleSalesforceObject, RetrieveSalesforceObjects and CreateSalesforceObject AMPscript functions. Hi all, I am studying for my Marketing Cloud Email Specialist Cert exam and I'm having a hard time understanding the differences between Dynamic Content vs AMPscript vs Personalization string in Marketing Cloud. In some of the videos I've watched they seem to be used interchangeably and that's really confusing, however, I know they aren&39;t and don&39;t want to get it straight for my exam. AMPScript Lookup Examples Posted on 1/11/2013 8/24/2018 Categories AMPScript, Salesforce Marketing Cloud In Marketing Cloud, there are several ways to retrieve external data with AMPScript inside your email, landing page or SMS message. Getting started AMPScript developer notes. According to Marketing Could, What is AMPScript - "AMPscript is a scripting language that you can embed within HTML emails, text emails, landing pages, and SMS messages." AMPScript is processed on the server by the Marketing Cloud system. What this means is that by the time a document is sent to the. One of the best aspects of working in Salesforce Marketing Cloud is the ability to use AMPscript. It allows coded emails to be highly dynamic, personalized to subscribers, and is easy to learn. But when you have been working with AMPscript for a long time, it is easy to fall into some potholes when moving higher, further, faster. Here are some.

AMPscript Essentials Course. AMPscript is a powerful scripting language for Salesforce Marketing Cloud. You can use it to create sophisticated, personalized content across email, web and mobile channels. This intensive online course will help you quickly get on your path to proficiency in using the language. To learn more and register for an. Salesforce Marketing Cloud. Learn best practices on delivering effective email campaigns using Marketing Cloud Email Studio, Audience Builder, and advanced segmentation. Find training on how to deliver relevant email content, as well as improve email marketing metrics and responsive email design.

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